The digital agency of the future has no silos, where media buying across all channels happens seamlessly and through one strategic lens, with programmatic and direct buying converged into a single function, and media performance measured and optimized holistically. Not all agencies have achieved this state, though many recognize the benefits of working towards this vision. This Centro Institute webinar from June 27, 2018 includes Forrester VP and Principal Analyst, Joanna O’Connell, and Centro SVP, Media Services & Operations, April Weeks, who review research outlining the steps agencies need to take across technology, people, process, and culture to move towards a unified buying model.
Centro Institute Webinar Series - Digital Media Buying Converges |
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| Education | Upload TimePublished on 4 Oct 2018 |
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